Rapid Growth

When building software, you’ll often need to include "table stakes" features—basic, expected functionality that are bare minimum business requirements or which users assume will be there. Think user authentication, payment processing, search functionality, or data export capabilities. Some table stakes features aren’t industry-specific, but there are usually some features that are common (or required) for your industry but which don't differentiate your offering and may not be important to your users. These "standard" features demand thoughtful execution and this post discusses some of those considerations.

It's a huge milestone to complete and launch version 1 of your app. But is it time to pop the champagne? For most startups, the real challenge begins once their product is out in the world. Some founders assume that if you build it, they will come—but the truth is, without proper planning and budget allocated for post-launch activities, growth can stall. Let's look at 9 key steps you can take to set up your product (and company) for growth, investability, and success.

In a data-driven world, it's easy to assume that having analytics in your app automatically means you're on the path to success. But how much faith do you really have in the insights your analytics provide? More importantly, is that faith justified? In this post, we’ll explore strategies to help you evaluate the quality and effectiveness of your analytics.