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Spotlight on the "Build vs. Buy" decision. AI coding assistants have fundamentally changed the build-vs-buy conversation. The barrier to entry for custom development has seemingly vanished. What once required deep domain knowledge now just needs a well-phrased prompt.

Especially within B2B companies, there can be a tendency to think that your user don't care about design, but that may be based on some bad assumptions.

Every product team now has access to the same AI-powered development tools that can scaffold components, suggest workflows, and generate entire features from prompts. The question isn't whether you can create fast—it's whether you can create right. Speed is commoditized. Strategy isn't.